Also available in other colours. (Click on the images above)

We were thinking of launching a fashion brand for the mass market. We didn't know what to call it until one day we thought, 'why don't we think a word that is associated with everyday feelings. Something that summons up the essence of being relaxed and comfortable. A familar word, something straightforward and honest.



Eventually we thought 'Eureka!' and decided to call our new mass fashion brand "Chair." Then we thought it was rubbish and decided not to. All that is left from that venture is this tee shirt.