All design should be the product of fastidious research. So, upon discovering that "...a woman needs a man like a fish needs a bicycle" [Reference: the button badges on sale in the Students Union], we all ditched our girlfriends. Then under controlled (if somewhat tense) conditions we asked them, "...given the fish/bike thing, what are you blarting about now?". It was responses to that research exercise which inspired our design for this tee shirt.